Star India partners with Indiasign to broadcast Vivo IPL 2021

Indiasign, the leading broadcast and new mediatech service provider, has announced that Star India partnered with the company for global distribution services for Vivo IPL 2021, held in 15 locations across India, Dubai, Abu Dhabi and Sharjah. 

Star India used Indiasign’s managed event broadcast services to ensure seamless reach of the 60 matches to over 250 million homes in India and abroad. Indiasign covered the ground segment, engineers and full technical support along with providing all encoding and uplinking equipment for the India and world feeds. The Indiasign team and infrastructure were present in all locations, allowing for full diversity and disaster recovery while adapting to COVID protocols across countries. Under BCCI mandated guidelines, the team was part of the IPL bio-bubble and was observing all safety measures.

Sanjay Khanna, Senior Vice President – Sales at Indiasign, said, “Star India has partnered with Indiasign for a variety of live sporting and entertainment events for over 10 years, with Vivo IPL 2021 being the latest addition to the growing list. Indiasign’s technical expertise, high reliability of services and unmatched experience in handling large-scale events allow Star India to ensure that India’s largest sporting event can run seamlessly in high-quality.”

With Indiasign’s market-leading connectivity and futuristic teleports, Indiasign was the obvious choice for an event of such importance. Khanna said, “Alongside our superior services, we have set new benchmarks for customer service, providing a service that is reliable and of the highest quality. Our aim is to continuously exceed customer expectations, from the initial bidding process through the entirety of the contract.”

Indiasign is a leading broadcast service provider offering services to the broadcast industry in India and the sub-continent. An ISO 9001:2015 certified company, Indiasign was founded in 2000 and has revolutionized the media and entertainment industry, managing 100+ channels with state-of-the-art teleport facilities in Gurugram, Hyderabad and Kolkata.

The core offering includes traditional media services such as Teleport Services, Satellite News Gathering, Occasional Use Services for Sports and Special Events, Playout Services, End to End Content Management and System Integration and new media services such as OTT PAAS and Live/VOD Transcoding Services.